RYAN Media

websiteMy name is John. You may not feel that there is any significant value in that name. Its just a name. Nothing special and if we were in the real world, you may not give it a second thought. You would base your opinions of me on what you see me doing. How you see me dressing, the things I may say, and the type of car that I drive to decide whether I am successful or good at what I do. In the online world though, even a name matters because no one can see your name and simply feel confident that you are the answer to their problems. They cannot see you. They see only your web page among millions of others, if you are lucky enough for them to see it. This is where your online presence can help you.

The Online Presence

blogAn online presence simply means that your business is available on the world wide web and that is easily found by people who are in search of the products that you have to offer. To have a good online presence, you have the ability to draw traffic to your website through online search engines. For instance, if you have a website that sells pressure washers. If someone goes online to search for a new pressure washer, they find your website, click on your website, and browse your site. This is your online presence and you have the opportunity to make the sell, provided they find what they want from your website and feel confident that they can depend on you to deliver it to their door. However, to get to this point, you must first build up your online presence so that people can find you. This is where a lot of small businesses fall short, because it is not easily achieved.

Building Your Online Presence

social mediaThe first step in creating a strong presence in the cyber-world is to build a website. It can be a basic starter website if you are new to the online world. The home page view should include all of the important information that your potential customers and clients want to find. This includes your hours of operation, what you can provide, where you are located, how they can contact you, and more. If you are hoping to build an online store, you can also include this on your homepage and subsequent pages of your website. The next step will need to be building yourself up using SEO (search engine optimization). This will make it easier for search engines to feel that you are worth looking at for most browsers and this will lead to your website being on the top of a search engine’s list, where the browser will be able to find you easily.

Attracting People that Matter

For any online business, you need people to notice you are there if you want to succeed. Therefore, building your online presence should also include social media where current customers can tell others what they love about your website. You will be able to post updates often to social media websites and the people that love you will share it or comment on it, which will show up to their friends. Blogs are also a great way to keep in touch and maybe visitors will share the blog posts as well. Anything you can do to keep a constant flow of interaction between you and your clients will benefit you by building up your online presence in a positive way and before long, people will not say, “John who?”

 

Building The Ultimate Epoxy Resin Computer Station

modern officesIn the business world, appearance is everything. You want people to view you as respectable, dependable, and qualified to tackle whatever business you are in to. Depending on the business, you may have to go all out on your reception area. For instance, consider the type of company you would expect to find when you visit a media company? Someone that spends their life promising to get you to the top of a Google search. If you are like most, you would want to know they put effort into building the ultimate epoxy resin computer station.

Putting Your Best “Face” On

bad office space As the owner of a media company or any other business, you have to consider your appearance. What will people see when they walk through your doors? You have to impress them with more than simple words. You have to create an office that reassures them, you are the right choice for their needs.

Simply imagine how you would feel if you walked into your doctor’s office to see a wooden desk propped up on bricks where the legs should be, a computer that is beat up and abused, and dirt everywhere. If you are like most people, you would turn around and find another place to go. Your clients do the same. Without realizing it, we all walk in and make an opinion based on what we see in that split second. What does your reception area say about you?

Improving Your Space

office space DIYOne of the simplest ways to ensure that people stay to actually talk to you is to create a space that is both welcoming and modern in style. This means having plants that aren’t dead, a beautiful fish aquarium, achievements and success stories on the wall. Those types of things make your space feel professional, but not sterile. It is welcoming.

To add the modern flare to show you are trendy and forward moving, we recommend focusing on computers, printers, and in general your desk areas. A desk that is over-cluttered is never “inviting”. If you don’t have room for your space, you may want to build or have someone build you a custom epoxy table or desk. This table should be made of food safe epoxy resin. It will shine and look uncluttered, even if you have a lot of necessities sitting on it. The reason we say food safe is because it also allows you to place matching tables around the office for coffee pots and other stuff for patrons to enjoy while waiting.

Give ‘Em Your Best

Once you have the right office space, it will then become very important that you follow through. We know this is a given. We are sure you are best at what you do. We are simply saying that once you get them in the door and willing to consider you, you have to follow through. Their expectations will be quite high and you will have a lot to live up to while trying to give them your best.

 
 

The Digital Swiss Army Knife

multi purpose phone casesRunning a successful digital marketing campaign and an online business is not as easy as most people think. It takes a lot of time, effort, and tools that go way beyond a computer and keyboard. You have to be versatile and VERY responsive to what is going on in the digital world. At times, it may even depend on a digital Swiss Army knife.

A Digital World

digital multi toolsPart of successful business ownership in a digital world is providing your clients and customers with a very personalized shopping experience. You need to provide answers to questions before they ever have a chance to ask. You need to also be ready if you have failed to have that answer already there. If you are more responsive, reply to questions quickly, they will feel like they are your priority. This will make them come to you for that product or that service that you provide them with. However, ultimately it means that since you cannot always put life on hold to wait, you need to always be connected with the right tools.

The Right Tools for the Job

swiss army phone casesKind of like a smartwatch can include access to email, phone calls, and more while telling time, there are also other digital multi-tools that serve dual purposes. There is also a digital clock face with screwdriver tools and bottle openers for you to carry with you when you camp. Swiss Army knives are quite popular with techies who may also want to spend their weekend camping out in the wilderness.
For the truly tech-savvy, you may want to consider a tool phone case. These cases turn your phone, your one major connection to the digital world, into a tool that you can use for so much more. Its sleek design packs a powerful punch with several flat tip screwdrivers, a ruler, and so much more. Some cases even hold a saw blade and pliers for you to work with.

The Best of Both Worlds

When you have the right phone, the right case, and the right multi-tool, anything is possible. You can take on the entire digital world whether you are camping in the woods, at home relaxing or chilling by the pool. It is hard to get more personalized for your customers and clients than that. With these tools backing you, you will always be in close contact with anyone who has a question or comments about your products and services.
In short, running and maintaining a digital business does not have to keep you home and guarding your business computer. You can live your life and keep in close contact with all who may need your attention. Can you think of a downside?

Favorite Back Up Power Supplies Accessories

power outagesWhen you live and work in an online world, you have access to unimaginable amounts of information. It also means that you spend your days inputting data into the online world. Writing business emails, working on projects, and more is all done via the World Wide Web. Often, the information you are working with will be backed up to a cloud somewhere. What happens to those things if you are unexpectedly faced with a power outage? You may not have time to save what you were working on. You may not be able to reach important contracts and it can seriously stop you from doing business. This is why we suggest finding a favorite backup power supply and accessories to make it work well for you before you lose access to power.

When the Lights Go Out

data loss and power

Once upon a time, the only thing we lost with a power failure was lights, televisions, and radios. Now, our entire lives depend on electricity. We use it to charge phones, power computers, and even to power our vehicles. We go to work each day expecting to have the power to run our machines. We work from home on our home computers. Even an hour without power can put us behind on our entire day. It is even worse if it goes out suddenly and stays out for a few days, as can sometimes happen when Mother Nature shows us her worst. The only way to protect yourself in today’s world is to have backups of your files at all times, a backup power supply, and save your information often.

The Best Backup Methods

data loss frustrationsWhen computers first came around, people wrote out everything of importance and stored the information in a file cabinet. It was cluttered and often annoying to sort through, but it was always within reach. Computers made it easier. They allow us to store important documents, receipts, and more in an area that is convenient. You simply type in the file name and the computer does the work. Or we have the option of using an external hard drive, which protects us in the event of a computer failure. They still rely on power though. Any of these options are still wise. As an online worker or someone who works from a remote office, you have to prepare for the worst. Save often and save in places that are accessible by phone, other computers, and more. This helps, but it may not be the ideal solution in every way.

When people think of backups for our power supply, we often think of generators. Some are extremely portable and easy to use, but there are times when even the generator will need a backup power option. This is where you may want to use an 8D deep cycle battery. Having these around, a power failure that lasts for days will not stop you from making forward progress.

Don’t Let Setbacks Hold You Back

Everyone depends on power. We depend on technology. We strive for a strong online presence and have to work hard for it. Power outages are also something we should expect and be prepared for. Not just during the storm seasons or when we are preparing for other life-changing events. We should be prepared for anything to happen at any time, especially when thinking about the power grid and our success. Are you prepared for a power outage?

How to Increase Productivity While Telecommuting

distractions working at homeThe internet is a wonderful place. It is a world that we all choose to live in to some extent, whether we pay bills online, shop from home, socialize with family and friends, or even work. The truth is, each year, there are more and more people opting to telecommute. The problem is, sometimes it is hard to stay focused on work when you are working from home. Do you know how to increase productivity while telecommuting?

Working from the Home

productive home officeWorking from home is a great thing for a lot of people. It makes it easier for those who may be stuck at home because of a disability or their other circumstances, to be productive and have an income. A person who needs to stay close to home because they are a caregiver for an elderly loved one, can still maintain a sense of independence without breaking their bank account. A couple who wants to live their life, having adventures and traveling, may opt to work from home where they have the freedom to travel when they want to. There are a lot of different jobs available. They include transcribing, running your own websites, blogging, freelancing, and all other types of jobs from employers. The only issue with working from home, is that it can sometimes be very hard to stay focused well enough to get the job done.

The Challenges of Home Working

dealing with distractionsMoms and dads that work from home often feel that they are overwhelmed. It is hard to entertain children while trying to be productive and get their work finished in a timely manner. Children become a major distraction because they often feel that if mom or dad is home, they are not working. For those parents, it is often tempting and wise to look into what does an au pair cost. It could make it easier for you to stay focused if you have someone else “entertaining”. It can also be a distraction to have other types of noise around you. Car horns, sirens, people knocking on the door, the television next door, etc. are all a potential disturbance when you are trying to focus on writing, talking on the phone in a meeting, and more. You can sometimes remedy these issues by having a home office that is far away from outside noises or having a radio playing softly close by.

Success Can Happen for You

Regardless of what challenges you face while working from your home, it is possible to succeed. You may have easy days and you may have days where you feel as though productivity is beyond your ability. You can overcome most all these issues with a little bit of effort and a lot of thought into making your home business a success. There is a solution there for you, in your situation. Whether it is working shorter hours each day or working during certain times of the day, you will discover what it takes for you to increase your productivity while telecommuting.

Importance of The About Us Page

personalizationThe online world is a great place to seek out information and go shopping for things that you cannot find in your local area. However, according to many potential customers, it is also a very “cold and impersonal” way to shop, especially if they are trying to hire someone to do something for them; such as repair their air conditioner. They often feel that the ability to look at a person and judge them based on their “gut” is missing when it comes to online experiences. This is why website builders should never underestimate the importance of the about us page.

The Value of an About Us Page

about usAn about us page makes a potential client or customer feel connected to you in a way that is sometimes missing from the “online” world. Through this about us page, they can learn how long you have been in business, learn first and last names, your company’s location, links to your public social media accounts, and more. You, as an online business, become less a “website” and more of a person, by including these small details about yourself, your company, and your goals. If you simply have a store, this may be less important to the potential customer, but there are times and situations that make it more valuable. For instance, a person who is looking for a carpenter to take care of some home improvements, will want to know that you are able to do it. They will want to know that you have experience, see past projects that you have taken part in, and get a sense that you will not cause more damage to their home.

Why It Matters

meeting clientsBuilding trust, establishes a relationship with your clients. You can build trust with them by providing whatever they want in a timely, professional manner, but you have to have something to get them to choose you over a hundred others who are offering the same thing. How do you get your foot in the door to help them trust in you? To give them an idea of who you are and let them develop a “gut instinct” about whether they can trust in you to provide what matters to them. If you think about it, you wouldn’t want to hire a babysitter or a day care for your child without getting to know the person who will be with them while you are working. You would visit, sit down and speak to the person, and if you didn’t feel comfortable with them, you would go on to the next potential person. In the online world, we miss out on this “meeting” phase, but an about us page, can allow the client to feel as though they are interviewing you.

Benefits for Your Business

An about us page is basically the same thing you would write if you were creating a short bio for work and different businesses will gain different rewards from having an about us page. An online store can post positive feedback from past shoppers on their about us page, talk about their desire to provide what a customer may want, and more. A home improvement specialist or an interior designer can talk about their years in the business and what they hope to provide, how they are willing to work with their clients, and what type of things they enjoy doing.