Importance of The About Us Page
The online world is a great place to seek out information and go shopping for things that you cannot find in your local area. However, according to many potential customers, it is also a very “cold and impersonal” way to shop, especially if they are trying to hire someone to do something for them; such as repair their air conditioner. They often feel that the ability to look at a person and judge them based on their “gut” is missing when it comes to online experiences. This is why website builders should never underestimate the importance of the about us page.
The Value of an About Us Page
An about us page makes a potential client or customer feel connected to you in a way that is sometimes missing from the “online” world. Through this about us page, they can learn how long you have been in business, learn first and last names, your company’s location, links to your public social media accounts, and more. You, as an online business, become less a “website” and more of a person, by including these small details about yourself, your company, and your goals. If you simply have a store, this may be less important to the potential customer, but there are times and situations that make it more valuable. For instance, a person who is looking for a carpenter to take care of some home improvements, will want to know that you are able to do it. They will want to know that you have experience, see past projects that you have taken part in, and get a sense that you will not cause more damage to their home.
Why It Matters
Building trust, establishes a relationship with your clients. You can build trust with them by providing whatever they want in a timely, professional manner, but you have to have something to get them to choose you over a hundred others who are offering the same thing. How do you get your foot in the door to help them trust in you? To give them an idea of who you are and let them develop a “gut instinct” about whether they can trust in you to provide what matters to them. If you think about it, you wouldn’t want to hire a babysitter or a day care for your child without getting to know the person who will be with them while you are working. You would visit, sit down and speak to the person, and if you didn’t feel comfortable with them, you would go on to the next potential person. In the online world, we miss out on this “meeting” phase, but an about us page, can allow the client to feel as though they are interviewing you.
Benefits for Your Business
An about us page is basically the same thing you would write if you were creating a short bio for work and different businesses will gain different rewards from having an about us page. An online store can post positive feedback from past shoppers on their about us page, talk about their desire to provide what a customer may want, and more. A home improvement specialist or an interior designer can talk about their years in the business and what they hope to provide, how they are willing to work with their clients, and what type of things they enjoy doing.